This was a fun project for Cuca School, beers campaigns has a way of talking almost exclusively with men, and we wanted to make something different, because we women love a cold beer too ;)
Copy: When you´re invited to the firm´s happy hour, but work at a gym
Drink it with a little less moderation
Drink and have a heavy conscience? At least now it's just her
Foi um projeto divertido para a Escola Cuca, as campanhas de cervejas têm um jeito de falar quase exclusivamente com os homens, e queríamos fazer algo diferente, porque as mulheres também adoram uma cerveja gelada.
CW Carolina Barreiros